Following the launch of this year’s National Tourism Awards for Wales I would urge Pembrokeshire businesses to enter the competition which showcases the very best Wales has to offer visitors.

Visit Wales, in partnership with the Wales Tourism Alliance and in commercial partnership with corporate communications company Quadrant, is staging the National Tourism Awards to recognise the value of the tourism industry to Wales and to applaud the dedication and professionalism of those who, 12 months a year, offer a warm welcome to Wales.

These awards are an excellent opportunity for us to showcase the very best Pembrokeshire has to offer, and reward businesses that work hard to provide a great visitor experience for the thousands of people who visit the county and the whole of Wales. Tourism is such an important industry for Wales and contributes around £3.5 billion a year to the economy and employs up to 100,000 people at the peak of the season. Prizes will be awarded in 11 categories including ‘Best Visitor Experience’, ‘Best Event’ and ‘Best Place to Stay’. I urge everyone in the travel industry to consider entering and I look forward to seeing who the winners are.

For details of how to enter the awards please go to