Love Island viewers were cringing as Rosie Williams and Megan Barton Hanson staged a sexy photo shoot to try to catch the attention of the men.

Rosie had been upset after her love interest Adam Collard showed an interest in newcomer Zara McDermott.

She told Megan the way she liked to get revenge on men was to show them what they were missing, so the pair decided to don lingerie for a photo shoot in the garden.

However, it did not appear to work on Adam, who said: “They probably think boys are attracted to that, but boys actually find that the most off putting thing in the world.

“I’ve seen it all now, I’ve seen it all.”

He added: “If that was some sort of ‘hail Mary’ to try and draw my eyes back to her, it’s not really going to work. That sort of stuff does not pull my attention at all.”

And viewers were also horrified.

“Is this really happening? Im so embarrassed for Rosie and Megan with this cringe photoshoot,” said one person on Twitter.

“Someone pls tell me what that photo shoot was all about?? Talk about cringe, looking for attention and desperate,” said another.

One quipped: “Watching that horrendous photo shoot footage made me want to curl up and die.”

While it may not have worked on Adam, the girls might find themselves catching the eye of newcomer Sam.

The new boy is due to enter the villa on Thursday night.

Love Island continues on ITV2.