Service station on award shortlist
2:46pm Thursday 24th October 2013 in Letters
A NEYLAND service station has been shortlisted in the ‘best forecourt shop’ category of the SuperStation Awards 2013.
Crossways Service Station will find out if it has won at a gala dinner in Sutton Coldfield tomorrow, Thursday.
It is the second year of the awards which are designed to recognise and reward the highest standards in forecourt retailing.
A panel of industry specialists choose winners based on forecourt appearance, diversity of product offering, customer service, innovation in business strategy and generally setting a benchmark standard for the industry.
Crossways was selected for a ‘dramatic improvement’ since its acquisition by current owner, Darren Briggs, in 2012.
Since then, there has been significant investment in the site which is described as a well-run, profitable business, providing a good service to both the local community and passing visitors to the store.
The station also won best forecourt retailer of the year at the Retail Industry Awards 2013.
Mr Briggs has introduced a number of new initiatives including a points rewards scheme, a pizza service, environmentally-friendly car wash and £1 deals on bread, milk and eggs.
Crossways also sponsors a football team and supports local charities - all proceeds from plastic bag sales are donated to PATCH (Pembrokeshire Action to Combat Hardship).
Mr Briggs said: “We are delighted to be shortlisted.
“To be in the running is a reflection of the efforts we’ve put in over the last year.”