THE inaugural Sexual Abuse and Sexual Violence Awareness Week is underway and I am very proud that NSPCC Cymru is backing this hugely important campaign.

Throughout the week a number of organisations will be raising awareness of sexual abuse and focusing on how to prevent it.

For me, it’s hard to remember a time when issues surrounding the abuse and neglect of children have so regularly been in the media spotlight.

Just a few years ago we were plunged into a world of celebrity and VIP sex offenders, following revelations of the crimes committed by Jimmy Savile.

Wales has seen its own horrific cases that have touched the hearts of so many and, while high-profile cases have helped keep child abuse under a spotlight and at the forefront of people’s minds, we must not allow it to distract from the reality that VIP child abuse is not typical.

Around 90% of sex offences against children are committed by someone they know – a relative, family friend, an acquaintance of some sort.

NSPCC Cymru campaigns – including our hugely successful Underwear Rule, ‘PANTS’ – are supporting parents and helping to keep children safe.

Yes, the media focus will often fall on high-profile allegations, but we must ensure nothing is done to reverse the progress we’ve made – for all victims – over the last 30 years.

Today our Welsh ChildLine centres will be taking phone calls and offering support online.

Our duty is to help children – and let them know that if they speak up, they will be listened to.

If they fall silent, I fear a return to the dark days of the 80s, where child abuse existed in the shadows. Prevention is key – and Sexual Violence Awareness Week gives us an opportunity to keep these issues at the top of the agenda.

DES MANNION

Head, NSPCC Cymru