WHY is it that some event organisers fail to understand the importance of a good old fashioned sign?

Despite being an event clearly aimed at locals and tourists alike, organisers of this year’s Really Wild Food Festival seem to have assumed that everyone is lucky enough to possess an innate and comprehensive knowledge of the backroads of north-west Pembrokeshire.

For an event that has had several location changes in its 11-year history, one would think organisers would make more of an effort to ensure visitors old and new knew where they had to go.

Billed as being in St Davids – yet actually more than four miles away – I find it bizarre that a solitary arrow from the main road was considered sufficient signposting for an event of this scale.

Is it not too much to ask that a few small wooden signs be put up along the way, to reassure would-be festival-goers they are on the right track?

Driving around our beautiful country roads at this time of year, one is likely to see numerous signs for tiny village fetes and charity duck races, with the odd ‘Birthday girl Jan’s 60th this way’ thrown in for good measure.

Perhaps festival organisers could take a few pointers from these smaller community events, and go the extra mile in future.

SIMON BROWN

Somewhere near Pembroke