Cabinet discusses plans to safeguard tourism

10:10am Monday 7th January 2013 in News

A plan to safeguard and grow Pembrokeshire’s tourism economy is due to be recommended for adoption by the county council at a cabinet meeting today (Monday).

The 2012-2017 Pembrokeshire Destination Management Plan (DMP) aims to improve the contribution the tourism economy makes to the economic wellbeing of the county, according to a report by the director of development.

The plan has been produced in partnership with the Pembrokeshire Coast National Park Authority, Pembrokeshire Tourism and the South West Wales Tourism Partnership, following a Wales Audit Office review in 2009.

The review recommended updating Pembrokeshire’s tourism strategy and including tourism activity across the county.

The plan focuses on organisations working together, promoting Pembrokeshire as a tourist destination, product development, infrastructure and the environment, and developing skills and business.

If approved by cabinet, the plan will need to be endorsed by partners and organisations before being officially launched.

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