The mother of a 25 year-old Broad Haven man tragically killed in a collision on Valentine's Day has described him as "the most wonderful person you'd ever meet."
Ben Bowen's mother Sally Newton said the support she'd received from everybody in the local community had been "overwhelming."
"You can see Ben was just the most wonderful person you'd ever meet. Anybody lucky enough to have met him, they were touched and he was an absolute star to everybody," she said.
"He was funny, happy and never serious, he'd make you laugh within two minutes of being with him."
"We've had so much support it's hard to know where to start."
Broad Haven Football Club observed a minute's silence before their game on Saturday and are also organising a cup in his memory.
Sally added: "It's the whole community, the football club and just generally all his friends, there are just hundreds. Also I've had so much support from his friends from Swindon, Wootton Bassett and Lyneham, where Ben lived for a time.
"I'd like to let them know how important their support has been for me."
Friends plan car cruise in Ben's memory
A group of Ben's friends are planning a car cruise in his memory this Saturday, travelling from Withybush aerodrome to the scene of the accident at Letterston, where a minute's silence will be observed.
The cruise will then set off for Broad Haven to have a drink to remember Ben.
A group of Ben's secondary school friends at Wootton Bassett met at a local pub on Friday to remember him.
Ben had moved back to Pembrokeshire around two years ago but around 60 former school mates gathered to share their memories.