Pembrokeshire garage slashes diesel prices to 'lowest in UK'

Price drop: Gordon Miller (left) and Rhys Evans at their Llanteg filling station. PICTURE: Gareth Davies Photography

Price drop: Gordon Miller (left) and Rhys Evans at their Llanteg filling station. PICTURE: Gareth Davies Photography

First published in News

A bold fuel price cutting move by a Pembrokeshire filling station has led to it selling what is thought to be the UK’s cheapest diesel.

Petrol prices at the small business alongside the A477 road at Llanteg have also been slashed to make them the lowest throughout both Pembrokeshire and Carmarthenshire.

As a result, trade at the pumps at the High Noon Stores is up by 60 per cent and rising, said co-owner Gordon Miller.

He and business partner Rhys Evans - who also own another High Noon near Carmarthen - have been working to boost trade at the shop and petrol station since they took it over in May 2010.

“We’ve been thinking about dropping our fuel prices for some time, but never took the plunge,” said Mr Miller. “But people are becoming more and more perceptive of petrol prices, and when it got to the stage that even my wife was driving to a supermarket to get the cheapest fuel, we thought we’d give it a go last Friday.”

Dropping unleaded down to 131.9 a litre, and diesel at 134.9 last weekend was a ‘calculated gamble’, said Mr Miller.

“It means we are selling our fuel virtually at cost, but we hope the extra customers at the pumps will translate into more business for the garage’s Spar shop.

“We plan to keep our fuel prices low in the long term as a service to the community - while we appreciate the extra business that the tourist trade brings, we are obviously seeking local custom year-round.”

The garage is now waiting to be listed on fuel price comparison site www.petrolprices.com, which, when last updated, shows the UK’s cheapest price for unleaded as 129.9 and diesel at 134.9, with the local leader board headed by Asda, Pembroke Dock with prices of 132.7 for unleaded and 136.7 for diesel.

Comments (9)

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5:19pm Mon 24 Jun 13

Cymru bach says...

Good luck chaps, I hope your strategy pays off.

As Del Boy would say, "he who dares Rodney" "he who dares"!
Good luck chaps, I hope your strategy pays off. As Del Boy would say, "he who dares Rodney" "he who dares"! Cymru bach
  • Score: 1

7:30pm Mon 24 Jun 13

Tttoommy says...

Agree with Cymru bach - Best of Luck.

To those complaining about the high prices of petrol & diesel the problem is tax - the poor don't pay it, the rich avoid it in the UK, our Gov doesn't have a high tax rate on income so have high taxes on what we buy - we want a civilised society don't we (skools, NHS etc) so unfortunately it's us poor sods in the middle pay the tax - total tax take is not all that different in mainland europ but it's spread fairer there
Agree with Cymru bach - Best of Luck. To those complaining about the high prices of petrol & diesel the problem is tax - the poor don't pay it, the rich avoid it in the UK, our Gov doesn't have a high tax rate on income so have high taxes on what we buy - we want a civilised society don't we (skools, NHS etc) so unfortunately it's us poor sods in the middle pay the tax - total tax take is not all that different in mainland europ but it's spread fairer there Tttoommy
  • Score: 0

8:42am Tue 25 Jun 13

philipw says...

This isnt about tax this about the excessive profits our wonderful supermarkets are making on fuel. Tesco and Morrisons are selling diesel 5p a litre more. No doubt they are keeping their fuel prices up because of falling shop sales.
Good luck to these people and I hope they use the well stocked shop as well. I have!
This isnt about tax this about the excessive profits our wonderful supermarkets are making on fuel. Tesco and Morrisons are selling diesel 5p a litre more. No doubt they are keeping their fuel prices up because of falling shop sales. Good luck to these people and I hope they use the well stocked shop as well. I have! philipw
  • Score: 0

8:43am Tue 25 Jun 13

philipw says...

This isnt about tax this about the excessive profits our wonderful supermarkets are making on fuel. Tesco and Morrisons are selling diesel 5p a litre more. No doubt they are keeping their fuel prices up because of falling shop sales.
Good luck to these people and I hope they use the well stocked shop as well. I have!
This isnt about tax this about the excessive profits our wonderful supermarkets are making on fuel. Tesco and Morrisons are selling diesel 5p a litre more. No doubt they are keeping their fuel prices up because of falling shop sales. Good luck to these people and I hope they use the well stocked shop as well. I have! philipw
  • Score: 0

10:02am Tue 25 Jun 13

OldeGrumpee says...

You'd still be better off shopping at one of the major supermarkets. The price of sandwiches, soft drinks etc at these garage 'mini-markets' are ASTRONOMICAL!
You'd still be better off shopping at one of the major supermarkets. The price of sandwiches, soft drinks etc at these garage 'mini-markets' are ASTRONOMICAL! OldeGrumpee
  • Score: 0

12:09am Thu 27 Jun 13

jexi1110 says...

A shame that this garage and almost every other Pembrokeshire petrol station and shop closes well before midnight every night.

If you're getting on or off the Pembroke Dock ferry after midnight, you've got no chance of finding any shop or petrol station which open in Pembroke Dock.

Tesco petrol station shuts at 10pm, Asda even earlier at 9pm and the nearest petrol station and shop open at 2am is the garage opposite Carmarthen showground - 32 miles away!

Of course, if you fancy a 21 mile detour and 75p bridge charge, you can visit the Murco garage at Withybush which is open 24 hours.

Pembrokeshire people - Stop living in the 1950s!
A shame that this garage and almost every other Pembrokeshire petrol station and shop closes well before midnight every night. If you're getting on or off the Pembroke Dock ferry after midnight, you've got no chance of finding any shop or petrol station which open in Pembroke Dock. Tesco petrol station shuts at 10pm, Asda even earlier at 9pm and the nearest petrol station and shop open at 2am is the garage opposite Carmarthen showground - 32 miles away! Of course, if you fancy a 21 mile detour and 75p bridge charge, you can visit the Murco garage at Withybush which is open 24 hours. Pembrokeshire people - Stop living in the 1950s! jexi1110
  • Score: 0

11:59am Thu 27 Jun 13

Tttoommy says...

philipw wrote:
This isnt about tax this about the excessive profits our wonderful supermarkets are making on fuel. Tesco and Morrisons are selling diesel 5p a litre more. No doubt they are keeping their fuel prices up because of falling shop sales.
Good luck to these people and I hope they use the well stocked shop as well. I have!
Really not sure about "excessive profits" on fuel @ supermarkets - It's usually accepted they make little if any money on milk,bannanas or FUEL just to draw ppl in.

I knew a fuel stn. proprietor who just gave up as he had to buy fuel for a part of the year for more than the supermarkets were selling it

Changing tack slightly - after screwing the British farmer on milk prices so they go bankrupt they then buy the farms themselves is also something that should be looked at
[quote][p][bold]philipw[/bold] wrote: This isnt about tax this about the excessive profits our wonderful supermarkets are making on fuel. Tesco and Morrisons are selling diesel 5p a litre more. No doubt they are keeping their fuel prices up because of falling shop sales. Good luck to these people and I hope they use the well stocked shop as well. I have![/p][/quote]Really not sure about "excessive profits" on fuel @ supermarkets - It's usually accepted they make little if any money on milk,bannanas or FUEL just to draw ppl in. I knew a fuel stn. proprietor who just gave up as he had to buy fuel for a part of the year for more than the supermarkets were selling it Changing tack slightly - after screwing the British farmer on milk prices so they go bankrupt they then buy the farms themselves is also something that should be looked at Tttoommy
  • Score: 0

8:47pm Thu 27 Jun 13

WWRNRC says...

It is a bit of a false economy when you make a detour to get your petrol and then find they haven't got any - as happened on Monday morning!
It is a bit of a false economy when you make a detour to get your petrol and then find they haven't got any - as happened on Monday morning! WWRNRC
  • Score: 0

10:29am Fri 28 Jun 13

Tttoommy says...

WWRNRC wrote:
It is a bit of a false economy when you make a detour to get your petrol and then find they haven't got any - as happened on Monday morning!
err, where did you go for petrol?
[quote][p][bold]WWRNRC[/bold] wrote: It is a bit of a false economy when you make a detour to get your petrol and then find they haven't got any - as happened on Monday morning![/p][/quote]err, where did you go for petrol? Tttoommy
  • Score: 0

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