McDonald's sorry over 'disgusting' music played at Haverfordwest restaurant

Western Telegraph: DISGUSTED: Steve Davidson with his 20-month-old grandson Charlie outside the Haverfordwest McDonald’s.PICTURE: Lisa Soar/Western Telegraph (2554917). DISGUSTED: Steve Davidson with his 20-month-old grandson Charlie outside the Haverfordwest McDonald’s.PICTURE: Lisa Soar/Western Telegraph (2554917).

FAST food giant McDonald's has issued a grovelling apology after 'pornographic' and explicit music featuring underage sex and violent rape was played in its Haverfordwest restaurant.

Pub landlord Steve Davidson was eating breakfast with his 20-month-old grandson, Charlie, when the extremely explicit lyrics in a song by Rucka Rucka Ali called Only 17 began.

Rucka Rucka Ali is an American rapper, radio personality, singer, comedian, and satirist known for his song parodies on YouTube which often cause controversy with vulgar lyrics and so-called humour.

The lyrics played out across McDonald’s Haverfordwest at around 9.30am on Friday, November 15 are too explicit to publish but include detailed references to extreme sex acts, rape and prison violence.

The track is taken from a 2011 album called Probably Racist.

McDonald’s has apologised to Mr Davidson, who runs the Three Crowns in Milford Haven, and said the ‘content and the lyrics were wholly inappropriate and had no place in McDonald’s’.

The incident was blamed on an employee leaving their personal music player connected to the restaurant sound system while on a night shift and not removing it before the dining area reopened the next morning.

Mr Davidson said: “The bottom line is that it’s bordering on pornography. It certainly shouldn’t be playing in a restaurant where they sell Happy Meals to children.

“The lyrics are disgusting, they are very explicit - not just a bit risqué or a bit of swearing.

"It’s not what you want while you’re having your breakfast.

“You have to be over 18 to download it, for them to be playing it somewhere that attracts children is obviously a concern.”

A McDonald’s spokesman added that management had spoken to the employee in question and reminded all staff about company policies and the reasons for them.

“McDonald’s is a family-friendly restaurant and we endeavour to provide a restaurant environment that is welcoming, comfortable and enjoyable for everybody. The vast majority of our restaurants, including Haverfordwest, have external music providers dedicated to creating playlists that have been thoroughly screened for appropriateness of language and content.

“We apologise to Mr Davidson for this isolated lapse in our rigorous standards,” she added.

Comments (12)

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8:50am Wed 20 Nov 13

teifion says...

Two points really - I find the idea of a Macdonalds meal disgusting and has grandad never listened to popular music these days?
Two points really - I find the idea of a Macdonalds meal disgusting and has grandad never listened to popular music these days? teifion

11:39am Wed 20 Nov 13

Justiceforall says...

Give me a nice portion of traditional "Cod and Chips" any day, lots of salt and vinegar and preferably without any music. : )
Give me a nice portion of traditional "Cod and Chips" any day, lots of salt and vinegar and preferably without any music. : ) Justiceforall

5:15pm Wed 20 Nov 13

Cymru bach says...

Whilst this of course was wrong the firm have issued from reading the story above a sincere and regretful apology.

I think that it is wrong of the western telegraph to refer to this as a 'grovelling apology'. This is moving the paper down the tabloid route.

I probably wouldn't have noticed what music was playing, neither I suspect would the majority of people, but obviously it was wrong to play it, - the firm have apologised end of story.
Whilst this of course was wrong the firm have issued from reading the story above a sincere and regretful apology. I think that it is wrong of the western telegraph to refer to this as a 'grovelling apology'. This is moving the paper down the tabloid route. I probably wouldn't have noticed what music was playing, neither I suspect would the majority of people, but obviously it was wrong to play it, - the firm have apologised end of story. Cymru bach

5:40pm Wed 20 Nov 13

PirateTwinkie says...

RUCKAS NUCKAS FOR LYFE
RUCKAS NUCKAS FOR LYFE PirateTwinkie

6:09pm Wed 20 Nov 13

teifion says...

teifion wrote:
Two points really - I find the idea of a Macdonalds meal disgusting and has grandad never listened to popular music these days?
so you guys who voted me down think swearing is going to hurt this child more than thinking that MaccyDs is "food"?

Gawd help you you sad sick people!
[quote][p][bold]teifion[/bold] wrote: Two points really - I find the idea of a Macdonalds meal disgusting and has grandad never listened to popular music these days?[/p][/quote]so you guys who voted me down think swearing is going to hurt this child more than thinking that MaccyDs is "food"? Gawd help you you sad sick people! teifion

6:35pm Wed 20 Nov 13

Hyper-injunctions says...

Lol. :-))
Best. Story. Ever. I would have loved to have been there at the time it happened. The po-faced style of the article just adds to the lolz.
WT feigning outrage and a refusal to even print some of the lyrics but give us the title of the song and the artist and even the name and year of the album it is available on just adds to the hilarity of the story.
All we need to make this even funnier is for the local anti-council brigade to come along and somehow blame PCC for it somehow.
Lol. :-)) Best. Story. Ever. I would have loved to have been there at the time it happened. The po-faced style of the article just adds to the lolz. WT feigning outrage and a refusal to even print some of the lyrics but give us the title of the song and the artist and even the name and year of the album it is available on just adds to the hilarity of the story. All we need to make this even funnier is for the local anti-council brigade to come along and somehow blame PCC for it somehow. Hyper-injunctions

6:36pm Wed 20 Nov 13

Hyper-injunctions says...

What miserable git voted that down? PCC have their eyes everywhere.
What miserable git voted that down? PCC have their eyes everywhere. Hyper-injunctions

9:22pm Wed 20 Nov 13

krankenheim says...

RN4L
RN4L krankenheim

9:13pm Thu 21 Nov 13

dave-javu says...

Hyper-injunctions wrote:
Lol. :-))
Best. Story. Ever. I would have loved to have been there at the time it happened. The po-faced style of the article just adds to the lolz.
WT feigning outrage and a refusal to even print some of the lyrics but give us the title of the song and the artist and even the name and year of the album it is available on just adds to the hilarity of the story.
All we need to make this even funnier is for the local anti-council brigade to come along and somehow blame PCC for it somehow.
Mr Davidson & Charlie would not have even been in McDonald's if PCC had not closed the toilets at Manchester Square.
[quote][p][bold]Hyper-injunctions[/bold] wrote: Lol. :-)) Best. Story. Ever. I would have loved to have been there at the time it happened. The po-faced style of the article just adds to the lolz. WT feigning outrage and a refusal to even print some of the lyrics but give us the title of the song and the artist and even the name and year of the album it is available on just adds to the hilarity of the story. All we need to make this even funnier is for the local anti-council brigade to come along and somehow blame PCC for it somehow.[/p][/quote]Mr Davidson & Charlie would not have even been in McDonald's if PCC had not closed the toilets at Manchester Square. dave-javu

11:13pm Thu 21 Nov 13

Hyper-injunctions says...

dave-javu wrote:
Hyper-injunctions wrote:
Lol. :-))
Best. Story. Ever. I would have loved to have been there at the time it happened. The po-faced style of the article just adds to the lolz.
WT feigning outrage and a refusal to even print some of the lyrics but give us the title of the song and the artist and even the name and year of the album it is available on just adds to the hilarity of the story.
All we need to make this even funnier is for the local anti-council brigade to come along and somehow blame PCC for it somehow.
Mr Davidson & Charlie would not have even been in McDonald's if PCC had not closed the toilets at Manchester Square.
Well played sir!
So big bad bryn to blame again?

Who keeps voting comments down? #conspiracy
[quote][p][bold]dave-javu[/bold] wrote: [quote][p][bold]Hyper-injunctions[/bold] wrote: Lol. :-)) Best. Story. Ever. I would have loved to have been there at the time it happened. The po-faced style of the article just adds to the lolz. WT feigning outrage and a refusal to even print some of the lyrics but give us the title of the song and the artist and even the name and year of the album it is available on just adds to the hilarity of the story. All we need to make this even funnier is for the local anti-council brigade to come along and somehow blame PCC for it somehow.[/p][/quote]Mr Davidson & Charlie would not have even been in McDonald's if PCC had not closed the toilets at Manchester Square.[/p][/quote]Well played sir! So big bad bryn to blame again? Who keeps voting comments down? #conspiracy Hyper-injunctions

9:11am Fri 22 Nov 13

Andrew Lye says...

I saw this plastered over the front page of the WT and couldn't understand how it had got to the press.
If I have an issue in a store, I report it to the staff/manager. Why didn't he tell them and ask them to stop playing it and the reason why. We all make mistakes we regret later. Its called being human.
I am sure his 20 month grandson won't be scarred for life as he's too young and I wonder why a small child is being fed McDonalds "food" at 9.30am. Whatever is wrong with proper food ?
If it was being played over night, the album must have been playing for a few hours and no one seems to have noticed.
And thanks to the WT naming the album, I will be going to have a listen on You Tube to judge for myself.
Is the WT interested in my "issue" with Morrison's, that I have reported to their customer helpline? I have gone through the proper channels, rather than go running to the press.
I saw this plastered over the front page of the WT and couldn't understand how it had got to the press. If I have an issue in a store, I report it to the staff/manager. Why didn't he tell them and ask them to stop playing it and the reason why. We all make mistakes we regret later. Its called being human. I am sure his 20 month grandson won't be scarred for life as he's too young and I wonder why a small child is being fed McDonalds "food" at 9.30am. Whatever is wrong with proper food ? If it was being played over night, the album must have been playing for a few hours and no one seems to have noticed. And thanks to the WT naming the album, I will be going to have a listen on You Tube to judge for myself. Is the WT interested in my "issue" with Morrison's, that I have reported to their customer helpline? I have gone through the proper channels, rather than go running to the press. Andrew Lye

9:50am Fri 22 Nov 13

Cymru bach says...

As I have said on another thread to put this issue on the front page is sensationalising a non story as Andrew says, there are plenty of more worthy stories inside the paper such as the campaign again the bedroom tax or the continued campaign against the closure of a Tenby Cottage Hospital or the downgrading of Withybush Hospital, - these are the issues I feel the public is interested in.
As I have said on another thread to put this issue on the front page is sensationalising a non story as Andrew says, there are plenty of more worthy stories inside the paper such as the campaign again the bedroom tax or the continued campaign against the closure of a Tenby Cottage Hospital or the downgrading of Withybush Hospital, - these are the issues I feel the public is interested in. Cymru bach

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