Athletes pump £4million into Welsh economy

Athletes pump £4million into Welsh economy

ROUND TRIP: 98.9 per cent of athletes said they would return to Pembrokeshire. PICTURE: Western Telegraph

WAVE OF SPENDING: Athletes spent nearly £1.2m on food and accommodation. PICTURE: Martin Cavaney Photography. (1078357)

DIVING IN: The athletes brave the chilly waters on the first leg of their gruelling Ironman challenge. PICTURE: Gareth Davies Photography (1075618)

YOUNG FAN: Among the hundreds of people cheering on the cyclists was three-year-old Rubymay Edgar, of Pembroke Dock. PICTURE: Western Telegraph (1075620)

First published in News

A £4MILLION boost to the Welsh economy was generated as a result of last year’s Ironman Wales.

The ultimate triathlon endurance event, held in Pembrokeshire for the third year in a row last September, saw 1,800 athletes from 40 countries converge on Tenby.

During the week leading up to the race, athletes spent nearly £1.2m on food and accommodation. More than half of them stayed in self-catering properties or guest houses, 23 per cent in an hotel and 13 per cent camped.

Each athlete brought an average of 4.15 spectators, who spent an estimated nearly £2.5m on food and accommodation.

Over half of the contestants visited Pembrokeshire before race week for training or to look at this course, spending an estimated £339,000 in the process.

With 57 per cent of athletes having never visited Pembrokeshire before the event, 98.9 per cent said they would return in the future.

Welsh economy minister Edwina Hart said: “The Welsh Government is delighted to support Ironman Wales, and these figures reveal the significance of its contribution to the local tourism industry and Welsh economy.

“The coverage which the event gets in the media is also a fantastic platform to showcase Pembrokeshire and Wales to the world.”

The event also gave a helping hand to charity, with over £400,000 raised last year for its official good causes, Scope and Macmillan Cancer Support.

The 2014 Ironman Wales, on Sunday September 14, has already reached a record 2,200 entries, but extra places have been released for Welsh residents.

This follows the re-location of the athlete village to create more space for entrants.

Athletes who would like to enter the event should register via www.ironmanwales.com and select the Cais o Gymru category.

For more information, visit www.ironmanwales.com

Comments (4)

Please log in to enable comment sorting

8:38pm Fri 25 Apr 14

Tttoommy says...

Lets include in the equation the quarter of the ppl on out estate off the upper LAMPHEY ROAQD WHO DISAPPEAR FOR A DAY OR TWO, SOMETIMES A WEEK AS THEY HATE being imprisoned at the weekend - so I'm betting loads more ppl do the same - all those shops with locals not buying stuff
Lets include in the equation the quarter of the ppl on out estate off the upper LAMPHEY ROAQD WHO DISAPPEAR FOR A DAY OR TWO, SOMETIMES A WEEK AS THEY HATE being imprisoned at the weekend - so I'm betting loads more ppl do the same - all those shops with locals not buying stuff Tttoommy
  • Score: -8

6:38am Mon 28 Apr 14

South of the Landsker says...

Don't the cyclists only pass that way once on the Sunday? Isn't the cycling all over by 5pm on the Sunday? Why are the residents disappearing for a week?
Don't the cyclists only pass that way once on the Sunday? Isn't the cycling all over by 5pm on the Sunday? Why are the residents disappearing for a week? South of the Landsker
  • Score: 5

9:51am Mon 28 Apr 14

Tttoommy says...

South of the Landsker wrote:
Don't the cyclists only pass that way once on the Sunday? Isn't the cycling all over by 5pm on the Sunday? Why are the residents disappearing for a week?
if you're not allowed out on to the public highway for almost the whole day of your weekend you think I might as well bugger off to avoid the hassle, noise and litter
[quote][p][bold]South of the Landsker[/bold] wrote: Don't the cyclists only pass that way once on the Sunday? Isn't the cycling all over by 5pm on the Sunday? Why are the residents disappearing for a week?[/p][/quote]if you're not allowed out on to the public highway for almost the whole day of your weekend you think I might as well bugger off to avoid the hassle, noise and litter Tttoommy
  • Score: -7

3:24pm Mon 28 Apr 14

Hyper-injunctions says...

These figures are total fiction. Lies, damned lies, statistics and official estimates.
These figures are total fiction. Lies, damned lies, statistics and official estimates. Hyper-injunctions
  • Score: -1

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree