Works to start on preparations for Haverfordwest Sainsbury's superstore and hundreds of new homes

An artist's impression of the planned Haverfordwest Sainsbury's store.

An artist's impression of the planned Haverfordwest Sainsbury's store.

First published in News
Last updated

Work is due to start this summer on highway and services works, which will transform Haverfordwest town centre as part of the plan for a Sainsbury’s superstore and hundreds of new homes.

Following the announcement that it has completed the sale of 9.6 acres of land off Thomas Parry Way to Sainsbury's Supermarkets Ltd, the Conygar Investment Company aims to start work soon on essential infrastructure works for the proposed 60,000 square foot retail store and filling station.

It will also provide the services for the remaining 83 acres on which the company has planning permission to build 729 houses, 182 of which will be affordable homes.

Conygar said it is committed to spending almost £8million to complete the infrastructure works within 12 months including its contributions to improvement works also about to be carried out by Pembrokeshire County Council at the nearby Churnworks Roundabout.

Conygar will be building a new four‐arm roundabout on Thomas Parry Way to form the main access to the Sainsbury's superstore and a secondary access to the housing development; reconstructing the Loo Choo (St Davids Road) roundabout to create an extra arm to provide the main access into the residential development and improvements to Thomas Parry Way to cater better for pedestrians and cyclists and to improve links to the town centre.

The works will also include drainage, street lighting, landscaping and reinforcing the utility networks in the vicinity.

Robert Ware, Chief Executive of Conygar said: “We are pleased that finally the project is underway and local people will see activity on the site in the near future.

"Like all of these major projects, it has been complex to get to this stage, but I want to pay tribute to Pembrokeshire County Council whose commitment to getting the best possible scheme for Haverfordwest has been evident from the outset. They have worked tirelessly and there is no doubt from our experience that Pembrokeshire is among the most pro‐active local authorities in Wales.

"We have already invested £15.4‐million on this scheme and this is a sign of our confidence in Pembrokeshire and Haverfordwest in particular, and from our involvement with other projects in the county among which are the Martello Quays scheme at Pembroke Dock and the marina/port scheme at Fishguard."

The Leader of Pembrokeshire County Council, Councillor Jamie Adams, said: “The announcement by Conygar that work is to start soon on this prestigious development is good news for Pembrokeshire and Haverfordwest in particular.

“Economically this is a very important project for our County and one which I hope will improve the fortunes of the town centre by increasing the area’s footfall. It will also enhance Haverfordwest’s desirability as a focus for retail activity.”

Comments (18)

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10:09am Wed 21 May 14

Eckysense says...

My commiserations to the people of Haverfordwest.
My commiserations to the people of Haverfordwest. Eckysense
  • Score: 12

12:23pm Wed 21 May 14

Bilbo101 says...

Overall this is very good news for Haverfordwest and will bring in much needed money to the town and create a lot of jobs. In the short term however, and I am talking about the next 5 years then unfortunately there will be losers and those people are likely to be anyone wanting to sell a property in Haverfordwest because with an extra 729 houses on the market, plus all extra houses that are going to be made available in the Cashfield's estate when the army pull out over the next few years, then it is going to be very hard to sell a property without significantly reducing the asking price.

On the positive side this development should have lots of knock on benefits for Haverfordwest and will hopefully breathe some new life in to the very tired town centre.

Including the surplus housing in the Cashfield's estate there is likely to be over 1000 extra houses coming onto market over the next few years and I can't help wondering where the demand for all those houses is going to come from, where are the jobs for all these extra people ?
Overall this is very good news for Haverfordwest and will bring in much needed money to the town and create a lot of jobs. In the short term however, and I am talking about the next 5 years then unfortunately there will be losers and those people are likely to be anyone wanting to sell a property in Haverfordwest because with an extra 729 houses on the market, plus all extra houses that are going to be made available in the Cashfield's estate when the army pull out over the next few years, then it is going to be very hard to sell a property without significantly reducing the asking price. On the positive side this development should have lots of knock on benefits for Haverfordwest and will hopefully breathe some new life in to the very tired town centre. Including the surplus housing in the Cashfield's estate there is likely to be over 1000 extra houses coming onto market over the next few years and I can't help wondering where the demand for all those houses is going to come from, where are the jobs for all these extra people ? Bilbo101
  • Score: 9

4:55pm Wed 21 May 14

Tttoommy says...

Everyone including Conygar will no doubt be making loads of dosh out of this project, Pembs CC will be taking in extra tax but what about the poor folks who buy these houses - will they be built on stilts because as far as I recall the land looked VERY wet in the last photo that appeared here of the WT site , will the new home owners be paying well over a grand a year for home&buildings insurance after the 3rd flood like my aunt in Cardigan?
Everyone including Conygar will no doubt be making loads of dosh out of this project, Pembs CC will be taking in extra tax but what about the poor folks who buy these houses - will they be built on stilts because as far as I recall the land looked VERY wet in the last photo that appeared here of the WT site , will the new home owners be paying well over a grand a year for home&buildings insurance after the 3rd flood like my aunt in Cardigan? Tttoommy
  • Score: 4

4:58pm Wed 21 May 14

Samsungs says...

Just what will all the people from 729 houses do for a living? There aren't enough jobs as it is, and how exactly is this going to improve the town center?
Just what will all the people from 729 houses do for a living? There aren't enough jobs as it is, and how exactly is this going to improve the town center? Samsungs
  • Score: 16

5:08pm Wed 21 May 14

Bilbo101 says...

Samsungs wrote:
Just what will all the people from 729 houses do for a living? There aren't enough jobs as it is, and how exactly is this going to improve the town center?
Well hopefully with all the extra people / customers then less shops, bars & restaurants in the town centre will need to close. Too many closed down shops in Haverfordwest and too many charity shops. With a bigger population it might persuade more businesses to open up in the town centre.

This is wishful thinking though as a doubt an extra 2-3000 people will make that much of an impact but I am sure it will have some positive effects on the commercial sector and town centre.

As for where the extra jobs are coming from, I have absolutely no idea. It is probably likely that most of these new houses will end up being occupied by Pembrokeshire people who end up moving in from the surrounding towns and villages.
[quote][p][bold]Samsungs[/bold] wrote: Just what will all the people from 729 houses do for a living? There aren't enough jobs as it is, and how exactly is this going to improve the town center?[/p][/quote]Well hopefully with all the extra people / customers then less shops, bars & restaurants in the town centre will need to close. Too many closed down shops in Haverfordwest and too many charity shops. With a bigger population it might persuade more businesses to open up in the town centre. This is wishful thinking though as a doubt an extra 2-3000 people will make that much of an impact but I am sure it will have some positive effects on the commercial sector and town centre. As for where the extra jobs are coming from, I have absolutely no idea. It is probably likely that most of these new houses will end up being occupied by Pembrokeshire people who end up moving in from the surrounding towns and villages. Bilbo101
  • Score: 0

6:25pm Wed 21 May 14

Gogledd says...

Well I have no love for Conygar or its new company Conygar ZDP PLC. I am sure you have all heard the rumours that abound regarding the deal done between Conygar and re housing people from the Midlands. Well, we will have to wait n see. The thing is that when M&S wanted to build in the middle of the town where the Kremlin now is 30 years ago they were blocked by people with alternative private motives to protect their businesses. These people are no longer here and if M&S had been allowed to build in the town centre ( see Carmarthen ) what a massive difference that may have made to Haverfordwest. But, you cant go back and turn things around. I personally think this will bring no or little benefit to Haverfordwest, except to put another large supermarket out of the town where there is easy parking - FREE - and access. So it is not going to increase footfall in the town but decrease it to another out of town venue. Rental rates in the town are a no no for anyone wanting to start up their own business so I cant see anyone rushing to dive into town unless they have got some magic formular. As for jobs, there are none, and even the Hospital is being run down and the GP's stretched to their limits. I guess its going to be another housing estate for those people who are on income support of some sort. Not their fault...no jobs except part time, minimum wage and no contract. Sorry to be negative but its how I see it.
Anyway, have they got full planning yet?
Well I have no love for Conygar or its new company Conygar ZDP PLC. I am sure you have all heard the rumours that abound regarding the deal done between Conygar and re housing people from the Midlands. Well, we will have to wait n see. The thing is that when M&S wanted to build in the middle of the town where the Kremlin now is 30 years ago they were blocked by people with alternative private motives to protect their businesses. These people are no longer here and if M&S had been allowed to build in the town centre ( see Carmarthen ) what a massive difference that may have made to Haverfordwest. But, you cant go back and turn things around. I personally think this will bring no or little benefit to Haverfordwest, except to put another large supermarket out of the town where there is easy parking - FREE - and access. So it is not going to increase footfall in the town but decrease it to another out of town venue. Rental rates in the town are a no no for anyone wanting to start up their own business so I cant see anyone rushing to dive into town unless they have got some magic formular. As for jobs, there are none, and even the Hospital is being run down and the GP's stretched to their limits. I guess its going to be another housing estate for those people who are on income support of some sort. Not their fault...no jobs except part time, minimum wage and no contract. Sorry to be negative but its how I see it. Anyway, have they got full planning yet? Gogledd
  • Score: 19

7:29pm Wed 21 May 14

Samsungs says...

Gogledd wrote:
Well I have no love for Conygar or its new company Conygar ZDP PLC. I am sure you have all heard the rumours that abound regarding the deal done between Conygar and re housing people from the Midlands. Well, we will have to wait n see. The thing is that when M&S wanted to build in the middle of the town where the Kremlin now is 30 years ago they were blocked by people with alternative private motives to protect their businesses. These people are no longer here and if M&S had been allowed to build in the town centre ( see Carmarthen ) what a massive difference that may have made to Haverfordwest. But, you cant go back and turn things around. I personally think this will bring no or little benefit to Haverfordwest, except to put another large supermarket out of the town where there is easy parking - FREE - and access. So it is not going to increase footfall in the town but decrease it to another out of town venue. Rental rates in the town are a no no for anyone wanting to start up their own business so I cant see anyone rushing to dive into town unless they have got some magic formular. As for jobs, there are none, and even the Hospital is being run down and the GP's stretched to their limits. I guess its going to be another housing estate for those people who are on income support of some sort. Not their fault...no jobs except part time, minimum wage and no contract. Sorry to be negative but its how I see it.
Anyway, have they got full planning yet?
Couldn't agree more
[quote][p][bold]Gogledd[/bold] wrote: Well I have no love for Conygar or its new company Conygar ZDP PLC. I am sure you have all heard the rumours that abound regarding the deal done between Conygar and re housing people from the Midlands. Well, we will have to wait n see. The thing is that when M&S wanted to build in the middle of the town where the Kremlin now is 30 years ago they were blocked by people with alternative private motives to protect their businesses. These people are no longer here and if M&S had been allowed to build in the town centre ( see Carmarthen ) what a massive difference that may have made to Haverfordwest. But, you cant go back and turn things around. I personally think this will bring no or little benefit to Haverfordwest, except to put another large supermarket out of the town where there is easy parking - FREE - and access. So it is not going to increase footfall in the town but decrease it to another out of town venue. Rental rates in the town are a no no for anyone wanting to start up their own business so I cant see anyone rushing to dive into town unless they have got some magic formular. As for jobs, there are none, and even the Hospital is being run down and the GP's stretched to their limits. I guess its going to be another housing estate for those people who are on income support of some sort. Not their fault...no jobs except part time, minimum wage and no contract. Sorry to be negative but its how I see it. Anyway, have they got full planning yet?[/p][/quote]Couldn't agree more Samsungs
  • Score: 10

10:02pm Wed 21 May 14

pembrokedock123 says...

Is it true that the so-called Pembrokeshire Council have made an arrangement to use the 182 affordable houses for rehousing bedroom tax hit people from Birmingham and that they will not be available for local people? I hope not and that Pembrokeshire people in need will really benefit from this massive development.
Is it true that the so-called Pembrokeshire Council have made an arrangement to use the 182 affordable houses for rehousing bedroom tax hit people from Birmingham and that they will not be available for local people? I hope not and that Pembrokeshire people in need will really benefit from this massive development. pembrokedock123
  • Score: 11

8:33am Thu 22 May 14

teifion says...

pembrokedock123 wrote:
Is it true that the so-called Pembrokeshire Council have made an arrangement to use the 182 affordable houses for rehousing bedroom tax hit people from Birmingham and that they will not be available for local people? I hope not and that Pembrokeshire people in need will really benefit from this massive development.
Pembs CC would sell their granny for 30 pieces of silver so IF there's money in it they'll accept the idea - after all the more money that Bryn Jones manages there must be an excuse to increase his paltry remuneration package
[quote][p][bold]pembrokedock123[/bold] wrote: Is it true that the so-called Pembrokeshire Council have made an arrangement to use the 182 affordable houses for rehousing bedroom tax hit people from Birmingham and that they will not be available for local people? I hope not and that Pembrokeshire people in need will really benefit from this massive development.[/p][/quote]Pembs CC would sell their granny for 30 pieces of silver so IF there's money in it they'll accept the idea - after all the more money that Bryn Jones manages there must be an excuse to increase his paltry remuneration package teifion
  • Score: 6

10:07am Thu 22 May 14

Gogledd says...

May I suggest Google Conygar ZDP PLC and download the prospectus PDF it makes interesting reading.
May I suggest Google Conygar ZDP PLC and download the prospectus PDF it makes interesting reading. Gogledd
  • Score: 3

10:20am Thu 22 May 14

JonnyBlueJeans says...

Does Haverfordwest really need a Sainsbury's? We already have a massive Tesco, Morrison, Aldi, Lidl, Iceland and various smaller shops such as Spa. We have too much floor space for food and empty high street shops. Bad planning for years has killed Haverfordwest as a shopping centre and now it appears the owners of The Riverside have gone into administration. This town is dying for lack of care
Does Haverfordwest really need a Sainsbury's? We already have a massive Tesco, Morrison, Aldi, Lidl, Iceland and various smaller shops such as Spa. We have too much floor space for food and empty high street shops. Bad planning for years has killed Haverfordwest as a shopping centre and now it appears the owners of The Riverside have gone into administration. This town is dying for lack of care JonnyBlueJeans
  • Score: 12

10:56am Thu 22 May 14

Gogledd says...

Double Yellow Lines created the need for out of town shopping centres and you cannot blame people for using them when they were no longer able to just nip into town park, grab some meat and some veg and go home. As for Haverfordwest I totally agree, bad planning but that in itself is driven by commerce and money and commerical opportunities of the times.
Double Yellow Lines created the need for out of town shopping centres and you cannot blame people for using them when they were no longer able to just nip into town park, grab some meat and some veg and go home. As for Haverfordwest I totally agree, bad planning but that in itself is driven by commerce and money and commerical opportunities of the times. Gogledd
  • Score: 8

10:44pm Thu 22 May 14

Concerned_one says...

Hmmm, and with the potential closing of Taskers school and STP school and one new school with a smaller capacity (1500) that both schools together, and 700 new homes with say 300 new kids coming into the area, then the school boundaries will have to change and all of us who live outside of town will have to send their kids elsewhere. Add to that Withybush losing some facilities. No improvements to the A40 or rail links. No wonder there is no attraction for businesses to move this way.
Everything done around here for the last few years is so short sighted!
Hmmm, and with the potential closing of Taskers school and STP school and one new school with a smaller capacity (1500) that both schools together, and 700 new homes with say 300 new kids coming into the area, then the school boundaries will have to change and all of us who live outside of town will have to send their kids elsewhere. Add to that Withybush losing some facilities. No improvements to the A40 or rail links. No wonder there is no attraction for businesses to move this way. Everything done around here for the last few years is so short sighted! Concerned_one
  • Score: 15

2:13pm Sat 24 May 14

Welshman23 says...

JonnyBlueJeans wrote:
Does Haverfordwest really need a Sainsbury's? We already have a massive Tesco, Morrison, Aldi, Lidl, Iceland and various smaller shops such as Spa. We have too much floor space for food and empty high street shops. Bad planning for years has killed Haverfordwest as a shopping centre and now it appears the owners of The Riverside have gone into administration. This town is dying for lack of care
Great Name Jonny
Perhaps our council will bail the Riverside out of administration they always support dead ducks. £1.5 million on a leisure facility. Come on Farmer Adams use you political skill to waste our money again. 2017 is getting closer.
[quote][p][bold]JonnyBlueJeans[/bold] wrote: Does Haverfordwest really need a Sainsbury's? We already have a massive Tesco, Morrison, Aldi, Lidl, Iceland and various smaller shops such as Spa. We have too much floor space for food and empty high street shops. Bad planning for years has killed Haverfordwest as a shopping centre and now it appears the owners of The Riverside have gone into administration. This town is dying for lack of care[/p][/quote]Great Name Jonny Perhaps our council will bail the Riverside out of administration they always support dead ducks. £1.5 million on a leisure facility. Come on Farmer Adams use you political skill to waste our money again. 2017 is getting closer. Welshman23
  • Score: 3

9:23am Sun 25 May 14

Cymru bach says...

Looking at the size of this new Sainsburys people should remember that just like Tesco a third if not more of the floor space will be for 'non-foods' clothing, electricals, toys, books, stationery, newspapers, kitchen, homewares etc etc.

I'm afraid that this is another nail in the coffin for the high street which will be left for pound shops, coffee shops and charity shops.
Looking at the size of this new Sainsburys people should remember that just like Tesco a third if not more of the floor space will be for 'non-foods' clothing, electricals, toys, books, stationery, newspapers, kitchen, homewares etc etc. I'm afraid that this is another nail in the coffin for the high street which will be left for pound shops, coffee shops and charity shops. Cymru bach
  • Score: 5

9:26am Sun 25 May 14

Cymru bach says...

Incidentally if Sainsburys are building this new store for £15.5m, why is it costing Pembrokeshire CC £85m to build a new (unwanted) school in Tenby?
Incidentally if Sainsburys are building this new store for £15.5m, why is it costing Pembrokeshire CC £85m to build a new (unwanted) school in Tenby? Cymru bach
  • Score: 5

9:12am Wed 28 May 14

Tttoommy says...

Cymru bach wrote:
Incidentally if Sainsburys are building this new store for £15.5m, why is it costing Pembrokeshire CC £85m to build a new (unwanted) school in Tenby?
superstores are usually just a shed with new bricks on the front to give an impression, surely is 8.5 not 85 mill anyway?
[quote][p][bold]Cymru bach[/bold] wrote: Incidentally if Sainsburys are building this new store for £15.5m, why is it costing Pembrokeshire CC £85m to build a new (unwanted) school in Tenby?[/p][/quote]superstores are usually just a shed with new bricks on the front to give an impression, surely is 8.5 not 85 mill anyway? Tttoommy
  • Score: 0

6:11pm Thu 19 Jun 14

seaveiw says...

JonnyBlueJeans wrote:
Does Haverfordwest really need a Sainsbury's? We already have a massive Tesco, Morrison, Aldi, Lidl, Iceland and various smaller shops such as Spa. We have too much floor space for food and empty high street shops. Bad planning for years has killed Haverfordwest as a shopping centre and now it appears the owners of The Riverside have gone into administration. This town is dying for lack of care
Where are all the people coming from to inhabit the houses.No jobs much around here,therefore no money to buy houses,and also a limited amount to spend in supermarkets.
[quote][p][bold]JonnyBlueJeans[/bold] wrote: Does Haverfordwest really need a Sainsbury's? We already have a massive Tesco, Morrison, Aldi, Lidl, Iceland and various smaller shops such as Spa. We have too much floor space for food and empty high street shops. Bad planning for years has killed Haverfordwest as a shopping centre and now it appears the owners of The Riverside have gone into administration. This town is dying for lack of care[/p][/quote]Where are all the people coming from to inhabit the houses.No jobs much around here,therefore no money to buy houses,and also a limited amount to spend in supermarkets. seaveiw
  • Score: 0

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