THE Torch Theatre has said it sees no threat from the latest proposals for a new multiplex cinema in Haverfordwest.

Peter Doran, artistic director at the Milford Haven theatre and cinema, has responded to Fairacre's plans to build a five-screen cinema and restaurant complex near the Wilko store, in the town centre.

"We don't see it as a threat, as multiplex cinemas offer something completely different to our theatre atmosphere," he said.

"The Torch has a cafe and bar facilities, and can offer the whole package under one roof.

"Whereas multiplexes usually only have a few staff, we have a personable team that looks after the needs of our customers, offering a warm welcome our older visitors especially enjoy.

"Our outdoor cinema screening are also extremely popular, and we will continue to offer these throughout the summer."

"The Torch is confident its regular cinema audience will stick with us," he said, adding: "I would suggest it will hit Carmarthen more than us."

Mr Doran also pointed out an inaccuracy in the supporting documents for Fairacre's plans, which state the Torch has only one cinema screen, when it actually has two.

The report, by chartered surveyors Montagu Evans, describes the Torch as "an art centre focusing on live productions", and goes on to say: "As with the Palace Cinema in Haverfordwest, given the small nature of the cinema, it is unable to provide a full range of films and facilities.”

On Tuesday, investment firm Conygar said it is still seeking planning permission for its own plans, for a cinema, restaurants, shops and hotel on its Slade Lane site, in Haverfordwest.

The designs, submitted in June, have yet to go before county councillors, but Conygar says it is in talks with two cinema operators, and could start work next year if it gets approval.

But objections from Haverfordwest Town Council have been echoed by the Port of Milford Haven, who said that a plan of this scale would be better located within, or very near to, the town centre.

"The potential for linked trips is minimal, which in turn will detract from the town centre, and will ultimately have a negative effect on its viability and vitality," said Port destination director Neil Jenkins.

Asked whether the Port opposed the latest plans by Fairacre, chief executive Alec Don said: "As this is an entirely separate development we would consider it on its own merits.”