LOVE is in the air in Haverfordwest today (February 14), thanks to Haverfordwest Business Circle.

Around 300 red heart-shaped balloons have been used to decorate the town centre, adding a splash of colour to an otherwise gloomy Valentine's Day morning.

The stunt was made possible thanks to funding from Pembrokeshire County Council, and a team of around 20 volunteers, who were up at the crack of dawn to paint the town red.