IT was all about the bass alongside the sparkling Pembrokeshire sea this (Friday) morning at the unveiling of a giant fish sculpture.

Crowds on the seafront in Amroth were delighted to welcome Bertie the Bass, crafted in stainless steel and filled with plastic bottles, who will be the focus for the area's Clean Seas Pledge.

Bertie, standing 14 long and seven feet wide, will glow through solar power in the hours of darkness, will spend his first three months in Amroth, before moving on to Saundersfoot.

He will then be available for any other coastal community in Pembrokeshire to put on display.

His admirers are being invited to snap him in a selfie and post in on #CleanSeas on Twitter with their own pledge to turn the tide on plastic.

The magnificent fish was created by sculptor Gideon Petersen of Llandissilio, with children from Stepaside, Tavernspite and Templeton schools helping to collect the many plastic bottles which fill his space.

Amroth and Saundersfoot Community Councils have collaborated on the project, with all food outlets in the Saundersfoot Bay area signing up to reduce single-use plastic and be refill stations for topping up water bottles.

Mid and West Wales AM, Eluned Morgan, unveiled the sculpture and described the concept as "very exciting", especially as it came in Wales' Year of the Sea.

She added: "It is wholly appropriate that we focus our attention on the problem of plastics in the sea. I hope we will all come together and pledge to reduce our use of single-use plastics."

And Eluned revealed that Bertie may one day travel further than Pembrokeshire.

She said: "I hope we will be able to bring Bertie to the National Assembly and show members the sort of leadership that has come from this community,."

Ahead of the unveiling, Amroth Community Council chairman Steve Phillips welcomed everyone who had gathered to greet Bertie and thanked everyone who had worked over three years to bring the project to fruition - particularly fellow Amroth councillor Pauline Davies for her vision and tireless enthusiasm.

The £15,000 project has been funded by European money via Planed and Arwain Sir Benfro, together with contributions from Saundersfoot and Amroth Community Councils and Valero.