Store fined £2,000 over pricing errors

3:30pm Saturday 17th November 2007

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A supermarket has been fined £2,000 for providing customers with misleading price information.

A series of complaints and a trading standards investigation led to Somerfield Stores Ltd admitting four specimen charges relating to its Newcastle Emlyn store.

Magistrates in Ammanford heard that 28 pricing errors were found, which the company's solicitors blamed on managerial problems'. They were confident that the appointment of a new manager would alleviate this, they told the court.

The company was also ordered to pay £1,044.

Carmarthenshire's trading standards manager, Roger Edmunds said: "This is a clear example of what can happen when large national companies do not adhere to what they envisage to be watertight control systems."