AN AWARD-WINNING ice cream producer has launched a new range of flavours for 2014.

Upton Farm, one of the county’s most established catering suppliers, introduced four brand new flavours at its trade event at the Cleddau Bridge Hotel, Pembroke Dock, last month (January).

These included creme brulee, Mr Bassett, salted caramel and marscarpone.

Keith Aide, of Upton Farm, was delighted with the feedback from the event. "This year has been a another great successful trade event for us,” he said.

“We hold these events to inform new and existing customers of the products available to them. I am also delighted with the positive reactions to our new ice cream flavours, and I’m hoping they will be in high demand as the season progresses."

A total of 23 Pembrokeshire suppliers showcased their products at the biannual event, including Morrillo’s Coffee Specialists, Celtic Wines Ltd, Princes Gate and Signspeed.

Signspeed partner Paul Wilkinson said: “It has been a great opportunity for us to raise our profile, as well as informing businesses of the design and print services that we provide throughout west Wales.”

Upton Farm has been trading for more than 25 years delivering high quality catering products to a large number of clients throughout Pembrokeshire, including major attractions such as Folly Farm, Anna’s Welsh Zoo, Heatherton Country Sports Park, Bluestone and Pembroke Castle.