More than £1.1m was pumped into the local economy by Pembrokeshire Fish Week which attracted 26,500 people last year, the county council has said.
The figure of £1.18million was calculated using data from visitor surveys and a web-based system which measures the impact of such events.
The Pembrokeshire Fish Week Festival 2012 report also said that 240 businesses and organisations got involved across the county.
In addition to the opening weekend’s fun days in Milford Haven and Tenby, more than 230 events and activities took place across the county.
The report also showed: ● 42 per cent of visitors said they were influenced either a lot or in some way to come to Pembrokeshire because of Fish Week.
● 67 per cent of participating businesses questioned saw an increase in customers compared to an average week in June.
Most had an increase of between 10 per cent and 29 per cent.
● 55 per cent of participating businesses questioned saw an increase in sales during Fish Week.
● 52 per cent of organisations said being involved in Fish Week had increased people’s awareness of them.
Last year’s festival featured in publications as diverse as The Times, the Independent, the Guardian Guide, Homes and Garden magazine, the New York-based food magazine Saveur, the Waitrose Weekend newspaper, and Food and Travel magazine.