A business providing door to door delivery of local food and produce for the last five years has announced it will cease trading next week.
The board of directors at Pembrokeshire Produce Direct has said “in light of current trading circumstances” the company must shut up shop.
There were more than 70 producers and 2,000 products available on the Pembrokeshire Produce Direct website and the company was shortlisted for a prestigious business award last year.
In an email to customers the company states: “As a result of a meeting called on 21/07/2014 the Board of Directors of Pembrokeshire Produce Direct (as elected by the members) regret to inform you that Pembrokeshire Produce Direct can no longer continue to trade.
“In light of the current trading circumstances a decision was made that PPD must cease trading as of 1st August 2014.”
It adds that all orders this week will be delivered as normal and the website will remain live until the end of August although it will not be possible to place orders.
One producer whose goods were available via the site as well as numerous outlets around the county said it was a “real shame” that it had to close.
Vanessa Havard-Evans of Pennsylvania Farm Free Range Eggs added: “It was working more like a cooperative. It’s a shame but whether it’s people want to see what they’re getting first.
“They were pushing local produce, local eggs, local cheese, local meat. They’ve given it a really good try and it’s a real shame.”