The Pembrokeshire Holiday Guide is due to return for 2015 by popular demand.

Pembrokeshire County Council’s tourism team decided to concentrate on digital marketing during 2014, but are bringing back the traditional brochure next year.

This follows the authority being ‘inundated’ with requests for the guide from both potential visitors and from past advertisers, whose bookings had suffered without the publication, tourism providers in the county have been told.

A spokesman for the council said: “The tourism team at Pembrokeshire County Council have been in discussions with Carrier Direct, a publishing company specialising in UK holiday guides, to produce a joint holiday brochure.

“The last holiday guide produced by the council was in 2013 and ceased production because of spiralling costs.

“The arrangement with Carrier Direct, which also operates a mailing house, will be produced as a commercial venture at no cost to the council. It’s the first such arrangement in the UK.

Councillor David Pugh, cabinet member for economy and tourism, said: “This is a great public-private sector arrangement that dovetails perfectly with the work we are doing in promoting Pembrokeshire digitally and through our Tourist Information network.”

The council’s tourism marketing and development manager, Alan Turner, said Carrier Direct has been undertaking the mailing of the Pembrokeshire Guide on behalf of the council over a period of about 15 years.

“They intend to promote the guide in much the same way as it was in the past through a promotional campaign, and we are also hoping to rejoin the Wales co-ordinated marketing campaign run by Visit Wales,” he said.

“This is an ideal solution for everyone. We have had such a good working relationship with Carrier Direct in the past that we have total confidence in them and know they will produce a quality publication.”

Maudie Hughes, chief executive of Pembrokeshire Tourism, said she was ‘delighted’ by the news.

She added: “Feedback from our members, the broader trade and the visitors has been strongly in favour of a printed guide, and it is great that Pembrokeshire County Council have been able to respond positively to this. Whilst digital marketing plays an increasingly large role in a business/destination marketing mix, for many it remains important to have printed material to read, consider, share and use to plan their holiday and activities.”