the county's food heroes could be in line for a major award.

For the second year running, the Countryside Alliance is running its best rural retailer competition to celebrate the unsung heroes of rural communities like Pembrokeshire.

For these retailers to have a chance of winning they will need to be nominated.

Simon Hart, chief executive of the Alliance who lives in Pembrokeshire, will once again lead the judging panel.

Mr Hart said the aim of the competition was simple - to celebrate people.

"The Alliance exists to champion the diversity and colour of rural life. This competition is a great platform from which to do that," he said.

"Retailers form the centre of rural communities and we are delighted to be able to bring their passion and dedication to national attention.

"So if anyone knows a rural retailer who makes a real difference to their community, they must be sure to nominate."

A finalist in the South Wales regional round of last year's competition was Narberth butcher Andrew Rees.

Andrew, whose shop is so busy he stays open seven days a week in the summer, was nominated by farmer's wife, Diane Clements.

Diane, of Broomhill Farm, Martletwy, said she appreciated that he supported local producers.

Categories are for best local food retailer, best village shop/post office, best diversification and the Daily Telegraph award for best traditional skills.

Nominations close on October 27th and the winners will be announced in February.