ALMOST 100 hundred years on from the start of the First World War, the act of remembering those who died is as important as ever.

Despite families tightening their belts, donations to the Royal British Legion's annual poppy appeal has proved the Armed Forces still hold a special place in people's hearts.

The Haverfordwest branch of the charity has announced that this year's appeal total currently stands at more than £21,000.

This figure exceeds last year's total by more than £1,000 - and there is still more to be counted.

Chairman of the Haverfordwest branch Mr Ken Humphreys said people's generosity had been overwhelming.

"The branch and all its members are ever so appreciative to all dignitaries, organisations, businesses, Army and ATC Cadets, individuals and the general public throughout the County of Pembrokeshire for assisting us, their kind donations and support to our service personnel in our Armed Forces and veterans who rely on the Royal British Legion," he said.

Mr Humphreys who has been raising money for the charity for 15 years, said the Legion's work was vital to the families of those who have died, and to those who are injured.

He added that the poppy appeal also helped the families of serving an ex-service men and women.

"It's in memory of all those who have forfeit their lives in conflict, not just the First and Second World Wars, but also the guys and girls who are still fighting abroad."

He said this year's impressive total would definitely keep members motivated to continue their fundraising effort.

"It proves that every little helps, it all counts," he added.

The branch is now looking at incorporating events to mark the centenary of the First World War into its fundraising calendar next year.

"It's important to keep raising funds and awareness," he said.