MUESLI muffins, fluffy pancakes and pork and maple syrup patties were just some of the mouth-watering breakfast products created during the Pembrokeshire Breakfast Bake Off.

Four business owners took to the aga at Vicky North’s Cookery School in Llechryd on January 28 for the competition.

The event was organised by Pembrokeshire Tourism to coincide with the national ‘Shake Up Your Wake Up’ campaign, which raises awareness of eating a healthy breakfast whilst encouraging the use of local produce.

The businesses that took part included Dove Cottage Bed and Breakfast, The Ffynnone Arms, Hideaway Farm Meats and Weston Lodge Bed and Breakfast. Each participant was given the task to bake a healthy and innovative breakfast dish which was scored by two independent judges - Pembrokeshire County Council's Food Development Manager Kate Morgan and expert baker and tutor Vicky North.

The winner was Jacqui Wingfield of Weston Lodge Bed and Breakfast in Tenby who prepared overnight muesli muffins and a crustless quiche.

Gemma Thomas of Pembrokeshire Tourism said: “I was thrilled with how the Pembrokeshire Breakfast Bake Off went.

"We recognise that marketing and PR assistance is a vital support base for SME’s, and we aim provide a helping hand to members within this part of their business model.”