POLICE have confirmed a man died following an incident at Newgale on Wednesday.

“Dyfed-Powys Police received a report concerning the welfare of a man at Newgale beach, shortly before 12pm on Wednesday (October 10, 2018).

"Sadly, a man died at the scene. The death is not being treated as suspicious. His next of kin and H.M. Coroner are aware,” said a police spokesperson.

Emergency services rushed to Newgale after the Coastguard received a call at 11.48am.

Broad Haven and Little Haven Coastguard rushed to the scene, along with Little Haven RNLI, ambulance, police and fire.

The man was believed to have been windsurfing or kite surfing prior to the incident.