SANTA will be all at sea on Saturday ahead of his arrival in Tenby to herald the start of the festive season.

The Tenby lifeboat will be launching at 4pm that afternoon to collect Father Christmas, before he makes his way into Tenby's town centre aboard the inshore lifeboat at 5pm.

He will then assist town mayor, Councillor Sue Lane, to switch on the town's Christmas tree lights.

Said Councillor Mrs Lane: "The arrival of Father Christmas into the Square on the inshore lifeboat to help me turn on the lights on our Christmas tree is always seen as the traditional launch of the Yuletide season in the town.

"Tenby's Christmas Festivities committee haver worked hard to devise a packed programme of festive fun throughout the afternoon and evening, and I think it's going to be a cracker of a day."

Excitement will start to build at 1pm, as DJ Steve Briers plays popular Christmas and festive music. There will be two performances by local dancers - the Kelly Williams School of Dance, with street moves, at 1.30pm, and the Seren School of Irish Dance at 2pm.

Tenby Salvation Army band and Tenby Friendship Club carol singers will be performing from 2.30pm - 3.30pm; Connor Adams from 3.30pm-4.15pm and Sam Skyrme from 4.15pm-5pm.

During the afternoon, the Rotary Club of Tenby will be staging their 'bull run', and there will also be an appearance from Peppa Pig and George, with the Tenby House Hotel's snow machine adding to the seasonal atmosphere.

The family fun continues with a disco, magic show and Santa's grotto from 5.30pm in the De Valence Pavilion.