Father Christmas took a few hours out of his busy schedule last night (Friday) to drop into Pembroke Dock.
With the help of some friendly elves, including local county councillor Josh Beynon, Father Christmas oversaw the switch-on of the town's sparkling lights.
There was family fun and music as the town got right into the festive spirit.
If you weren't lucky enough to meet the big man last night, he can be found at his grotto at the Pater Hall.
There are also Christmas stalls trading festive items. Event open until 2.30pm Saturday,
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