Pembrokeshire's Royal Welsh lady ambassador Emily Davies is at the forefront of this year's Cows on Tour roadshow which started on Monday, May 13.

Emily is a market development executive for Hybu Cig Cymru – Meat Promotion Wales (HCC), one of a number of organisations joining the team to tell the farming story to children this week.

A group of passionate and proactive Welsh farmers will be unloading their extensive knowledge and experience at five schools in Wales to educate children and the public about where their food comes from.

Their famous fibreglass cow, which conquered the Snowdon Challenge last weekend, will be in tow along with real-life animals, machinery and lots of farm produce for the children to see and sample.

This produce will include PGI Welsh lamb and PGI Welsh beef provided by HCC.

HCC’s Elwen Roberts said: “Cows on Tour is a great initiative which we are proud to support. Our involvement will include providing commentary for butchery demonstrations at Maesteg and running cooking demonstrations at Aberystwyth and Wrexham.

"The team will distribute 1,000 of our children’s activity booklets during the course of the week and we have supplied resources for their activity packs.”

The tour travels to Fishguard (May 13), Maesteg (May 14), Aberystwyth (May 15), Wrexham (May 16), Newtown (May 17) and will terminate at the Smallholding and Countryside Festival in Builth Wells (May 18-19).

The festival is the first major event as part of Pembrokeshire's role as feature county for the Royal Welsh in its centenary show year.

Chairman of Cows on Tour, Matthew Shervington-Jones, said, “It matters to everyone involved on our roadshow that we tell the positive farming story and promote our fabulous industry. I

"t is vitally important that children learn about the countryside and where the food on their plate comes from. We are extremely grateful to all of our sponsors and especially our principal sponsors Aberystwyth University and IBERS.”

Cows on Tour has been running for five years and is run by a group of volunteers. This year they are raising funds for RABI and the DPJ Foundation.