And the four-legged friends came along too.And the four-legged friends came along too. (Image: Gareth Davies Photography) Santas by the sack-load have been sprinting round Tenby this morning to get the town’s Christmas festivities off to a cracking start.

The sell-out Santa Run, organised by Tenby Round Table, saw more than 150 Santas of all ages – joined by a number of festively-attired dogs – take to the streets after an 11am start from Tudor Square to the tune of Jingle Bells.

Junior Santas get the run off to a lively start.Junior Santas get the run off to a lively start. (Image: Gareth Davies Photography)

Younger runners were able to follow a shorter course ‘round the block’, while the remainder of the Santas followed a scenic route, taking in town and sea views as well as the challenge of the North Beach zig zag.

Getting into the mood!Getting into the mood! (Image: Gareth Davies Photography)

Currently in full swing is the Tenby town centre open-air Christmas market, organised by Tenby Town Council and Tenby and District Lions.

Off they go with a ho-ho-ho!

Off they go with a ho-ho-ho! (Image: Gareth Davies Photography)

Festive music from DJ Steve Briers and children's rides are adding to the atmosphere, and the programme for the rest of the afternoon, leading up to the arrival of Father Christmas, is as follows below:

The event was great fun for all the family.The event was great fun for all the family. (Image: Gareth Davies Photography)

• 1.30pm: Christmas carols and songs from Salvation Army band and community choir

Stepping out along the North Walk.Stepping out along the North Walk. (Image: Gareth Davies Photography)

• 2pm: Richard Henton, guitar vocalist

• 2pm-3.30pm: Bring a jam jar to Augustus Place Community Centre to make a lantern and decorate a baby Christmas cake.

This Santa quartet were a keen team.This Santa quartet were a keen team. (Image: Gareth Davies Photography)

• 3pm: Kelly Williams School of Dance

• 3pm: Samantha Skyrme-Blackhall, vocalist

A wave before the Santas started their sprint.A wave before the Santas started their sprint. (Image: Gareth Davies Photography)

• 4pm: Tenby lifeboat launches to collect Father Christmas

• 4.30-4.45pm: Father Christmas arrives in Tudor Square for Christmas tree lights switch-on

This was certainly the smallest Santa!This was certainly the smallest Santa! (Image: Gareth Davies Photography)

• 5pm: Father Christmas in his grotto in St Mary's Church House.

Santas of all ages enjoyed the run.Santas of all ages enjoyed the run. (Image: Gareth Davies Photography)