IT MIGHT be unlucky for some but for Pembrokeshire Tourism the number 13 is cause for celebration.

The county’s leading tourism association celebrates its 13th anniversary this month.

Since its inception in July 2001, Pembrokeshire Tourism has since continued to grow and strengthen its product by supporting member businesses in the tourism and hospitality sector.

The association has shunned superstition during its 13th year which has been one of the most successful and exciting to date.

Earlier this year Pembrokeshire Tourism achieved the Investors in People gold standard. It was also recognised for outstanding efforts in delivering diversity and equality in the workplace by receiving the Chwarae Teg Exemplar employer award.

Pembrokeshire Tourism chief executive Maudie Hughes sees a bright future for the organisation.

“Thirteen may be unlucky for some, but not for Pembrokeshire Tourism,” she said.

“We are delighted to be celebrating our 13th birthday and have already had a great year so far, achieving a Gold Investors In People accreditation and the Evolve Exemplar Employer award.

“Our membership numbers are increasing, as are the benefits we are able to offer, and we continue to go from strength to strength thanks to our member’s ongoing support. Here's to the next 13 years.”

There are plenty of plans in place for the rest of the year with October’s Pembrokeshire Tourism awards among the highlights.