A NATIONAL campaign encouraging people to support their vibrant local high streets is in force this week.

High Street Week, launched at the weekend, includes events and fun family activities across the country.

Events tied in with the week in Pembrokeshire include Tenby Heritage Day on Wednesday, September 23, and Narberth Food Festival on Saturday and Sunday, September 26 and 27.

The week is the focus of the Welsh Government’s ‘Support Your High Street’ campaign designed to raise the profile of high streets and recognise the contribution they make to the economy and community life.

As part of the celebrations, communities minister, Lesley Griffiths, announced the winners of the new High Street Heroes awards, which include categories voted for by the public.

Mrs Griffiths, said: “Our high streets and town centres are a key part of the fabric of Welsh community life. They not only offer vital services and great produce, but also valuable places for family and friends to come together to socialise. This is why I am encouraging everyone to support their high streets and take part in the fun events and activities taking place up and down Wales this week.

“One of the highlights of the week for me will be announcing the winners of the High Street Heroes Awards. These retailers, services and individuals are the beating heart of their communities and I look forward to celebrating their achievements.”