The Welsh Black Cattle Society has announced the appointment of Lynfa Jones as the new breed secretary.

Lynfa will be working for the society full time from the society's Builth Wells office on the showground and from home.

A farmer’s daughter from Montgomeryshire, Lynfa has graduated from Harper Adams University with a degree in agri-food marketing with business studies.

She moves from her role as marketing assistant for a machinery dealer where she gained valuable experience – but her long-term goal has always been to work within the livestock sector.

Lynfa can’t wait to ‘get stuck in’ to her new role saying she’s “excited by the opportunity to join the Welsh Black Cattle Society and I’m looking forward to using my skills to take the society from strength to strength while still concentrating on the core breed objectives of Wales’ most iconic breed”.

Lynfa is currently Dyffryn Banw YFC’s club secretary and Montgomery YFC’s communications officer and by now is an old hand on adapting to the world of Covid restrictions and Zoom meetings.

The society interviewed for the breed secretary role online over Zoom and continues to meet online regularly.

Meredydd Jones, council chairman, added: “We are very pleased to welcome Lynfa as our new breed secretary and are confident that with the support of the members she will be a great asset to the society.

"At the same time, I would like to take this opportunity to thank Evelyn Jones for her work over the last four years and wish her all the best for the future”.

The society was formed in 1904 to promote and maintain the purity of the native breed of Wales, that thrives in the harshest of conditions.