A NEYLAND service station is in the running for the Oscars of petrol retailing.

Crossways Service Station, the Gulf-branded forecourt on Haven Bridge Road been shortlisted at the Forecourt Trader of the Year Awards.

All 8,500 UK forecourts – whether rural or urban, high volume or lower volume – get the chance to shine and show why they should be considered for the industry’s top accolade.

Welcoming and well-maintained facilities, cleanliness, tidiness, a well-stocked and merchandised store, as well as friendly and helpful staff, are key elements for consideration.

Crossways Service Station has been nominated as the UK’s best forecourt in the ‘West Country & Wales up to 4mlpa’ category.

Ramsay MacDonald, retail director of Certas Energy, the largest supplier to independent fuel retailers in Britain, including over 500 Gulf-branded forecourts, has congratulated proprietor Darren Briggs, who also runs Pembroke’s Bush Hill Service Station, on the site’s nominations.

“Crossways is a fine example to the petrol forecourt industry, we are proud that it is part of our Gulf network,” he explains. “It’s nomination for these awards is testament to the hard work Darren and his team put into the business on a day to day basis. We all know just how strong the competition is, so to be shortlisted is a great achievement.”

Following a rigorous judging process, the winners will be announced by TV personality Myleene Klass, at the London Hilton on Park Lane on September 14, where 800 guests - finalists and industry experts - will gather for one of the forecourt industry’s most prestigious annual events.