Welsh Water has unveiled £4million plans to transform Llys y Fran reservoir into a ‘Great Welsh Water Park’.

Outline plans for the development – which include an interactive water playzone; a water sports activity centre and cycle hub; and improved fishing and walking facilities - were presented to Pembrokeshire County Council’s Economy Overview and Scrutiny Committee yesterday (Wednesday).

By creating a first class tourist destination, the aim is to turn Llys y Fran reservoir into one of the key tourism projects in the region attracting both visitors and residents.

The £4million development is subject to Dŵr Cymru obtaining additional funding, which is yet to be confirmed.

Visit Wales, the tourism team within Welsh Government is working with Dŵr Cymru to explore opportunities following the project being prioritised by Pembrokeshire County Council and the Swansea Bay City Region.

Sian Robinson, Dŵr Cymru Welsh Water’s Director of Procurement and Estates, said: “Our aim is to make Llys y Fran a first class tourism destination in which to enjoy watersports, the playzone, angling or cycling, walk, learn about wildlife and the reservoir or simply sit and enjoy the beautiful surroundings with an excellent coffee."

Mrs Robinson added: “The plans represent an opportunity for Llys y Fran Reservoir to become an exciting, vibrant visitor attraction that will complement other attractions in Pembrokeshire and bring benefits to the local rural area.”

Llys y Fran Country Park and reservoir has been open to the public for a generation.

It is situated near Haverfordwest on a site covering 350 acres that includes the 212 acre reservoir.

Welsh Water is committed to encouraging access and recreation at its reservoir sites.

Last year hundreds of thousands of visitors enjoyed both the beautiful locations and the opportunity to learn about the environment at Llys y Fran, Elan Valley (Rhayader), Llyn Brenig (Denbigh) and Llandegfedd (Pontypool).

These sites host a range of activities for all ages and abilities including angling, sailing and windsurfing, pond dipping, bird watching and guided nature walks.

Welsh Water said it is investing heavily and working hard to ensure top quality services to all the communities it serves.

The company is investing £1.7 billion in its water and sewerage network between 2015 and 2020.

It is a ‘not-for-profit company’ which has been owned by Glas Cymru since 2001. Welsh Water does not have shareholders, and any financial surpluses are reinvested in the business for the benefit of customers.