ANOTHER national lifestyle clothing brand is set to open its first dedicated shop in Pembrokeshire.

Cornish company Seasalt will open the doors of its new shop in Tenby's Tudor Square next week in the property formerly occupied by NatWest Bank.

Womenswear, accessories and footwear will be on sale in the store, which will welcome its first customers on Saturday December 15.

The official opening will be performed by the first person in the queue, who will have the honour of cutting the ribbon and will also receive a £100 Seasalt voucher. The shop will also be offering treats and giveaways during the day.

Said Seasalt co-founder and chairman, Neil Chadwick: "We're thrilled to be able to bring Seasalt to a town as full of character as Tenby.

"It's a brilliant location with many similarities to our Cornish towns, including the breath-taking scenery and views of the sea.

"We're looking forward to welcoming everyone to our new shop."