Pembrokeshire children invited to become toy testers

The Toy Retailers Association is launching a nationwide search for its Mini Toy Testers panel, giving children the chance to try out the latest toys from the DreamToys list and share their feedback.

Paul Reader, chairman of the DreamToys selection panel at the Toy Retailers Association, said: "Each year, the DreamToys list shines a spotlight on the toys that are set to capture children’s imaginations and become the must-have gifts at Christmas.

"After the incredible response to last year’s search for our Mini Toy Testers, we’re back and now looking for children from Pembrokeshire to apply.

"Regardless of their age, children are the ultimate toy experts, they’re honest, imaginative and know exactly what makes a toy fun, exciting and worthy of a place on their Christmas wish list."

The DreamToys list is the UK’s most authoritative prediction of the most desirable new toys on the high street, and is selected by a panel of toy retailers and experts from small independents to national chains.

For the second year, the experts will be joined by eight children to try out the 15 toys set to appear on the 2026 list, including toys, games and gadgets from the industry’s leading brands.

Successful applicants will be invited to Birmingham on Friday, October 30, to try out each toy and share their opinions, giving the list a child-approved endorsement ahead of its official release.

The young testers will also get to keep all 15 toys—just in time for Christmas.

Children aged three to 12 in Pembrokeshire are eligible to apply, with parents or guardians able to submit an application on their behalf through an online form at www.toyretailersassociation.co.uk/mini-toy-testers.

Applications must be submitted by midnight on Saturday, October 17.

Mr Reader said: "We look forward to welcoming this year’s panel of Mini Toy Testers to put the toys through their paces and help us spread the word about the most exciting new products to hit the shelves this Christmas."