An £8 million investment is being planned for a Pembrokeshire holiday park in a bid to boost year-round trade after four wet summers.

A 42-bedroom hotel, static caravans and lodges and four treehouses are being proposed for Noble Court Holiday Park on the outskirts of Narberth by owner Huw Pendleton.

“The aim is to offer a variety of visitor experiences at different levels,” said Mr Pendleton, who is managing director of Celtic Holiday Parks, which owns three sites in Pembrokeshire.

“Recent summers have been dreadful weather-wise, and we have noticed a significant decline in the number of touring caravans.

“Noble Court is in an excellent position just a third of a mile off the A40, and also very close to Narberth, which is a unique selling point in itself.

“We are looking to provide several styles of accommodation which would tap into a wider market; enable us to trade year-round and provide more employment, which of course would benefit the whole community.”

In conjunction with their agents, Curtis Blain Ltd, Celtic Holiday Parks has submitted four planning applications for Noble Court to Pembrokeshire County Council.

Alongside outline planning consent for the hotel, access improvements and associated parking, permission is being sought for the treehouses; relocating the park’s 53 static caravans and lodges, with environmental improvements including creating two further lakes, together with upgrading the 92 touring pitches to enable static caravans and lodges to be sited.

The hotel would feature a swimming pool, bar and 80-seater restaurant, treatment rooms and gym, and meeting room facilities for up to 200 people.

If approved, the whole development would be phased in over the next seven years.

Mr Pendleton – who was recently appointed chair of the British Holiday and Home Parks Association – has already secured planning consent for extensive upgrade works at his parks at Meadow House, Amroth, and Croft, Reynalton.