A young north Pembrokeshire entrepreneur, whose welly good idea became an established business, is backing a new business start up campaign from youth charity, The Prince's Trust and high street bank NatWest.

Steffan Lemke-Elms from Llanfyrnach, is one of 492 young people in Wales who has received help from the charity to set up their own business in the last decade.

Steffan, 24, established his recycling business Festival Reboot in 2011, after he discovered 4,000 leftover wellies while working as a litter picker at Glastonbury Festival.

Determined not to see the boots thrown into landfill, Steffan brought them home and began to experiment with the recycled rubber. He made bracelets and drinks holders in a static caravan in his parent's garden and began selling them on small, local scale.

Festival Reboot has since moved on to produce notepads, wallets, handbags and phone covers. When he attracted the interest of wholesale buyers, Steffan realised he could turn his hobby into a business, but he didn't know where to start.

"The help from The Prince's Trust was much more than the low-interest loan," said Steffan, who is now a young ambassador for the trust.

"My business mentor was so important and helped me to get to grips with all the different aspects of entrepreneurship."

Festival Reboot goes far beyond cutting up old wellies. Steffan began putting all the full pairs of boots to one side and has been working in partnership with the Small Steps Project which provides footwear, emergency aid and food to children and communities living on municipal rubbish dumps around the world.

Looking to the future, he plans to expand the enterprise to recycle other products left over at festivals such as tents and camping chairs. He is also passionate about encouraging young people to set up in business.

"There are so many young people with passions in fashion, music, food & drink, doing social good – and these can all be turned into businesses," he said.

"There is support out there to help young people get their idea off the ground. Young, independent enterprise is not an impossible dream and, as long as you have enthusiasm, the trust can help you turn your idea into a sustainable business."

For more information visit www.princes-trust.org.uk.