Sowing the seeds of a shrub recycling scheme is helping Tenby dig for victory in this year's Britain in Bloom title.

Town mayor Sue Lane has launched the initiative with Pembrokeshire County Council's gardening team in a bid to boost the floral resort's bid for success in the prestigious contest.

The competition is asking the 67 towns and villages who are taking part to each come up with their own original project.

And Councillor Lane - who is also chairman of Tenby in Bloom - is confident that her green scheme is going to blossom in the town and further afield.

"We're looking for unwanted shrubs, trees and ornamental grasses, which will then be planted up in areas around the town," she explained this week. "We've put a special box at our civic amenity site in the Salterns, and the response has been terrific."

Bamboo plants from Colby Woodland Gardens, a variety of shrubs and grasses and even a palm tree have already been put in the box. The county council's enthusiastic gardens staff will then take the donations to the town's nursery garden for re-potting and some tender loving care before planting them out.

"It's such a simple idea, but it really makes sense," said Councillor Lane. "It would be wonderful if the idea was adopted by other parts of Pembrokeshire, and even further afield."

Tenby won the small country town section of Wales in Bloom for the 25th time in 2009, and following its success was nominated - along with Wolfscastle -to represent Wales in Britain in Bloom, which is being judged in August.