A NORTH Pembrokeshire business has been voted the nation's most loved holiday company.

Mayberry Kayaking achieved success in the annual Local and Loved Business competition held by the local business guide thebestof Pembrokeshire.

The Goodwick-based company, owned and run by local town councillor Mike Mayberry, offers sea kayaking courses, tours and trips around Fishguard and the Pembrokeshire coast.

Mike’s customers have rallied around to make Mayberry Kayaking the Most Loved Business in the Travel Agents and Holiday Company category.

Mike was praised by his customers for his first class training for all abilities, excellent coaching skills and friendly and relaxed atmosphere.

The Local and Loved awards are a national campaign which give people the opportunity to show their appreciation for local businesses which provide excellent customer services, whilst helping to grow the local economy.

During the competition tens of thousands of positive reviews were posted, with Mike certainly getting his fair share.

Mike said: "Our customers are the winners of this award, they took the time to vote and give us great feedback on what we do well.

"With the clocks going forward this weekend we're looking forward to exceeding the expectations of our Pembrokeshire customers again this season."