PREPARE to see a bunch of local businessmen as you have never seen them before!

The Haverfordwest-based hotties have bravely bared (almost) all to appear in a charity calendar, with nothing but the tools of their trade, or the goods they sell, to cover their modesty.

Brian Harries of the Bristol Trader, DJ Toby Ellis, Eddie Rocks owner Mark Edwards and jewellers John and Paul Munt of Bisley H. Munt & Sons are among the models making an appearance.

All profits made from the £5 calendar, which has been produced by the Haverfordwest Business Circle, will go to Prostate Cymru, the prostate cancer charity for Wales.

“We’ve had 1000 printed, and we’re really hoping we’ll need to print some more,” said Business Circle spokesperson Sally Williams. “Kevin of All About You Photography did all the photographs – and he’s in the calendar too! Pembrokeshire College designed it all for us and Victoria Bookshop, Vaughans, and Ocky White Travel have supported it financially.”

On Saturday (October 10) between 11am and 2pm, men starring in the calendar will be signing copies at the Victoria Bookshop on Bridge Street.

Copies of the risqué publication will be on sale at a range of shops in Haverfordwest from Saturday onwards. Just look out for a poster in the window.

“The Circle has been going for a year now, and we’re always looking for more people to join up and get involved,” said Sally. “We hope the chance to buy a calendar and see local businessmen with their kit off will bring more people in to Haverfordwest, and raise money and awareness for a really important cause. Prostate cancer is one of the biggest killers of men in Wales.”

For more information about Haverfordwest Business Circle, search Facebook or visit To find out about Prostate Cymru and its vital work, visit